Privacy policy
Privacy Policy
Last updated: October 22, 2026
This Privacy Policy explains how Wonder Paws LLC ("Wonder Paws," "we," "us," or "our") collects, uses, shares and protects personal information when you visit www.mywonderpaws.com (the "Site"), buy from us, subscribe, sign up for emails, or contact us.
1. Information We Collect
Information you give us. Your name, email address, phone number, billing and shipping address, order details, subscription preferences, reviews, photos and videos you submit, and anything you share with customer support (which may include information about your pet).
Payment information. Card and other payment details are entered on Shopify's secure checkout and processed by Shopify and our payment providers. We do not store full card numbers.
Information collected automatically. IP address, browser and device type, approximate location derived from your IP address, pages and products viewed, referring website, search terms, clicks, scrolling and mouse movements, and purchase activity. We collect this through cookies, pixels, tags, server-side tracking and similar technologies.
Information from others. Advertising and analytics partners may tell us, for example, which ad you clicked before visiting the Site. Review platforms provide us with reviews you post through them.
2. How We Use Information
• To process, ship and support your orders and subscriptions, including refunds.
• To send order, shipping and subscription notices.
• To send marketing emails if you have agreed to receive them.
• To show and measure advertising.
• To understand and improve the Site, including by testing different site versions, offers and prices.
• To prevent fraud and keep the Site secure.
• To comply with the law and enforce our Terms of Service.
3. Who We Share Information With
We share personal information with service providers that help us run our business, under contracts that limit how they may use it:
• Online store and checkout: Shopify, and the Shop app if you use it.
• Subscriptions: Stay.ai.
• Email marketing: Klaviyo.
• Pop-ups and sign-up forms: OptiMonk.
• Reviews: Stamped.io.
• Site features and testing: Intelligems (site and price testing), Tolstoy (video), Consentmo (cookie consent and privacy choices).
• Analytics and session recording: Google Analytics, Heatmap.com.
• Advertising: Meta (Facebook and Instagram), Google Ads and TikTok, including through Blotout EdgeTag server-side tracking.
• Other stores: if you buy Wonder Paws Products on Amazon, Walmart, TikTok Shop, eBay or the Shop app, or from Chewy, iHerb or Target, that store's privacy policy also applies. When we fulfill or support those orders, the store shares with us the information needed to do so, such as your name, shipping address and order details, and we handle it under this policy.
• Customer support: Help Scout.
• Shipping and fulfillment: our warehouses and shipping carriers.
We may also share information to comply with the law or legal process, to protect our rights or the safety of others, or as part of a merger, acquisition, sale or financing of our business.
4. Targeted Advertising, "Sale" and "Sharing"
We allow advertising partners to collect information about your activity on our Site through pixels and similar tools so we can show you Wonder Paws ads on other websites and apps. Under some state laws, including California's, this may be considered a "sale" or "sharing" of personal information, or "targeted advertising." In the past 12 months, we have done this with the following categories: identifiers (such as IP address, cookie IDs and hashed email address), commercial information (products viewed and purchased), and internet activity on our Site.
We do not sell personal information for money. We do not knowingly sell or share the personal information of anyone under 16.
How to opt out. Click "Your Privacy Choices" at the bottom of any page. We also honor Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as an opt-out request for that browser. Because there is no common standard for "Do Not Track" signals, we do not respond to them; GPC serves the same purpose.
You can also limit interest-based ads through the Digital Advertising Alliance (optout.aboutads.info), Google My Ad Center (myadcenter.google.com), Meta's Ad Preferences (facebook.com/adpreferences) and TikTok's ad settings, and opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
5. Session Recording
We use Heatmap.com to record how visitors interact with pages on our Site (such as clicks, scrolling and mouse movement) so we can improve it. It is configured not to capture payment details or password fields. You can opt out through "Your Privacy Choices."
6. Cookies
We use cookies that are necessary for the store to work (such as the cart, checkout and login), as well as analytics, testing and advertising cookies. You can manage non-essential cookies through our cookie banner, through "Your Privacy Choices," and through your browser settings. Blocking some cookies may affect how the Site works. A list of Shopify's cookies is available at shopify.com/legal/cookies.
7. Emails
You can unsubscribe from marketing emails at any time using the link at the bottom of any email. We may still send you messages about your orders and subscriptions.
8. Your Privacy Rights
Depending on where you live (and, as a matter of our own policy, for all customers in the United States), you may ask us to:
• confirm whether we process your personal information and give you a copy of it, in a portable format where required;
• correct inaccurate personal information;
• delete your personal information;
• opt out of targeted advertising, the "sale" or "sharing" of personal information, and profiling that produces legal or similarly significant effects (we do not engage in that kind of profiling).
How to make a request. Email info@mywonderpaws.com or call 800-716-3464. We will verify your request by matching information we already hold, such as your email address and a recent order number. You may use an authorized agent to submit a request on your behalf with your signed permission; we may ask you to confirm the request directly. We will respond within 45 days, and may extend that once by another 45 days if we tell you why.
Appeals. If we decline your request, you may appeal by emailing info@mywonderpaws.com with "Appeal" in the subject line. We will respond within 60 days. If you are not satisfied with our response, you may contact the Attorney General of your state.
No discrimination. We will not deny you goods or services, charge you a different price or provide a different level of service because you exercised these rights. Discounts for joining our email list are available to everyone who signs up and do not require giving up any privacy rights.
We do not intentionally request sensitive personal information through ordinary product checkout. If you voluntarily submit information that qualifies as sensitive under applicable law, we handle it in accordance with applicable legal requirements. We do not use sensitive information to infer sensitive characteristics for advertising unless lawfully permitted.
9. Customers in the United Kingdom and European Economic Area
If you are in the UK or the European Economic Area, we process your personal information on these legal bases: to perform our contract with you (orders and subscriptions); our legitimate interests in running, securing and improving our business; your consent (marketing, non-essential cookies and advertising); and to comply with legal obligations.
You have the right to access, correct, delete, or restrict processing of your personal information, to object to processing, to data portability, and to withdraw consent at any time. Your information is processed in the United States and other countries; Shopify and our other providers use safeguards such as the European Commission's Standard Contractual Clauses for these transfers. You may complain to your local data protection authority: in the UK, the Information Commissioner's Office (ico.org.uk); in the EEA, the authority listed at edpb.europa.eu.
We do not make decisions with legal or similarly significant effects based solely on automated processing. Shopify uses limited automated tools to block likely fraudulent transactions, such as temporarily blocking IP addresses or cards linked to repeated failed payments.
10. How Long We Keep Information
We retain personal information for as long as reasonably necessary for the purposes described in this policy, taking into account our relationship with you, tax and accounting obligations, disputes, security, legal requirements and applicable limitation periods. Retention varies by data category and provider. When no longer needed, information is deleted, anonymized or securely retained only as permitted by law.
11. Security
We use reasonable administrative, technical and physical safeguards to protect personal information, and payments are encrypted and processed by Shopify. No method of transmission or storage is completely secure.
12. Children
The Site is intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us personal information, please contact us and we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will change the "Last updated" date above and, for material changes, notify customers by email or by a notice on the Site.
14. Contact Us
Wonder Paws LLC
55 Gerard Street, PO Box 801
Huntington, NY 11743, United States
Email (including privacy requests): info@mywonderpaws.com
Phone: 800-716-3464
Additional Notice: Data Categories and Advertising Disclosures
Depending on your interaction with us, we may collect identifiers (such as contact details and online IDs), commercial information (orders and product interests), internet activity (browsing and clicks), approximate location, customer communications and inferences about shopping preferences. We disclose relevant categories to service providers for checkout, fulfillment, support, analytics and security, and to advertising partners for targeted advertising where permitted. Certain disclosures may be classified as “selling” or “sharing” under state privacy laws even where no money changes hands. Your applicable opt-out rights are described above.
Additional Notice: Automated Tracking and Consent
Our use of cookies, pixels, session recording and server-side tracking depends on your settings and applicable law. Where consent is required, nonessential technologies should not activate until the required consent has been obtained. Opt-out signals, including Global Privacy Control where legally applicable, must be implemented across relevant browser-side and server-side advertising disclosures. The descriptions in this policy must be checked against the live Shopify, Consentmo, Blotout, analytics and advertising configurations.
Additional Notice: SMS and Mobile Communications
If we offer marketing text messages, enrollment will require the consent required by law and will not be a condition of purchase. Program-specific disclosures will describe message frequency, possible message and data rates, opt-out instructions such as replying STOP, and help instructions. We will not treat general acceptance of this Privacy Policy as consent to receive marketing text messages. Mobile opt-in information will be used and disclosed only as permitted by applicable law and the messaging program disclosures.
Additional Notice: De-identified Information and External Links
Where we maintain de-identified information, we will take reasonable measures to keep it de-identified and will not attempt to reidentify it except as permitted by law. Our Site may link to third-party websites or services that have independent privacy practices. Review those services’ notices before providing information to them.
Additional Notice: International Visitors
If applicable law requires an EEA or UK representative, additional disclosures, a data protection impact assessment, or specific international transfer safeguards, Wonder Paws will establish those measures before relying on the relevant processing activity. This policy does not claim certification under any international data privacy framework.